Your website, a chatbot and an SMS agent. $69 a month.
We build the site before you pay, put a chatbot on it and an SMS agent behind it, then stay responsible for all of it. Type what you want changed, or email it to us. You just take the work.
For a limited timeno setup fee · no minimum term · cancel any time · prices in US dollars
No card details. No obligation. Built before you pay.
See it before you pay
We build a finished site with your business on it and send you the link. Not a mockup. No card needed to look.
Ask for a change, and it's made
Type the change you want in plain English, or email it to Optello. No editor to learn and no builder to fight.
Nothing goes unanswered
The chatbot answers questions on your site and the SMS agent texts back every call you miss, so the job doesn't go to the next name on Google.
Tell us the business. We'll build the site.
Send us your business name and what you do. We put together a finished site with your services, your service area and your details on it, and send you the link. If you like it, you pick a plan. If you don't, you have lost an email.
- No obligation and no card details to see it
- $69 a month if you keep it, with the chatbot and SMS agent
- Live within a few days of you saying yes
Already have a website you're keeping? Say so in the form, and we'll start with the calls and estimates instead.
See your site first, free
The work isn't the problem. Everything around it is.
You missed four calls today because you were on a job. At least one of them was work, and they've booked someone else.
There are three estimates you meant to follow up on last week. You'll get to them tonight, after the invoices.
Half the business lives in your head and the other half is in your text messages. Nobody else could run it for a day.
None of that needs a bigger crew. It needs the boring parts of the job (answering, estimating, chasing, invoicing) to happen without you sitting down to do them. That's what we set up, and then stay responsible for.
It starts with the $69 offer. Want to see your site?
No card details. No obligation. Built before you pay.
One job, from the first call to the final payment
Every job goes through the same six steps. Here's what each one looks like now, and what it looks like once it's set up.
- 01
Someone finds you
Website & hostingNow
A website someone built years ago, a Facebook page, and word of mouth. Nobody knows which one is working.
Set up
A fast site with your services and service area on it, a number that rings your phone, and a form that reaches you — and you can see which of them the work came from.
- 02
They call while you're up a ladder
Calls & leadsNow
It rings out. They call the next name on Google, and you find a missed call at 5pm from a number you don't recognize.
Set up
If you can't pick up, an AI receptionist answers as your business, takes their name, the job and the address, and texts you the lot. You call back knowing what it's about.
- 03
You get back to them
Calls & leadsNow
Texts from your personal cell, details on the back of an invoice pad, and a voicemail you'll listen to later.
Set up
Every call, text and form for the business in one thread per customer, with their name on it — on a business number, not your own.
- 04
You send the estimate
Estimates & paymentsNow
A Word template at night, saved as a PDF, emailed, and then nothing — you don't know if they've even opened it.
Set up
Build the estimate on your phone before you leave the driveway. They get a branded estimate, approve it with a signature online, and pay the deposit by card. You get told when they do.
- 05
The job goes ahead — or goes quiet
Jobs & follow-upsNow
Estimates you meant to follow up on and didn't. Jobs that live in your head, your truck and three different apps.
Set up
Every job on one board, from new lead to estimated, won and done. Follow-ups become reminders that show up on the day, so an estimate doesn't go cold because you were busy.
- 06
You get paid
Estimates & paymentsNow
Chasing the balance by text, a check or transfer that may or may not have cleared, and reconciling it on a Sunday.
Set up
The balance goes out as an invoice they can pay by card, the deposit already comes off it, and you can see what's paid and what isn't without asking anyone.
Step one is a site with your business on it. Free to see.
No card details. No obligation. Built before you pay.
One offer, five pieces
Take one or take them all. Each works on its own, and each plugs into the next when you add it: the lead becomes the estimate, the estimate becomes the job, the job becomes the invoice. All prices in US dollars.
Website & hosting
The front door. Built, hosted and updated for you.
- A site with your services, service area and photos on it — you see it before you pay
- Hosting, domain, HTTPS and the phone number kept running
- Changes made when you type them in or email them over, not a builder to learn
- A chatbot on it and an SMS agent behind it, in the offer
Calls & leads
Nothing rings out. Nothing sits in an inbox.
- A business number that rings your phone
- An AI receptionist for the calls you can't take
- Every form and call lands as a text and an email, right away
- One thread per customer, with their name on it
Estimates & payments
From the driveway to a deposit in your account.
- Estimates built on your phone, branded as your business
- Approved online with a signature, so there's no argument later
- Deposits by card on approval, the balance by invoice
- Payments through Stripe, straight to your bank
Jobs & follow-ups
Every job in one place, and a nudge when one needs you.
- A board of every job: new, estimated, won, done
- Reminders that arrive on the day you set, not a list you forget to check
- A contact list that files every customer as they come in
- Notes against the job, not the back of the invoice pad
The thing you do every Friday night
One manual job of yours, automated.
- Timesheets, supplier orders, permit and compliance paperwork — whatever eats your evenings
- We watch how you do it now, then build it to happen on its own
- Fixed price, agreed before we start
Every piece starts the same way: see your site first.
No card details. No obligation. Built before you pay.
You see it before you buy it
You see the site first
We build it before you pay anything. You get a link to a finished site with your business on it: your services, your service area, your photos. Not a mockup, and not a template with lorem ipsum in it.
You take the offer, and anything else you want
The offer is the site, the chatbot and the SMS agent, month to month. Add the AI receptionist, estimates and invoicing or the job board if you want them. Card details go to Stripe, not to us. Keeping your current website? Tell us, and we start with the calls and estimates instead.
It goes live, and we look after it
The domain gets pointed, the chatbot and the SMS agent switch on, and enquiries start landing with you. From then on, every change you ask for gets made, for as long as you're with us.
Step one costs nothing. Tell us the business.
No card details. No obligation. Built before you pay.
The questions people actually ask
- Do I see anything before I pay?
- Yes, the whole site. We build it from what is already public about your business and send you the link. If you like it, you pick a plan. If you don't, you have lost an email.
- How do I get something changed?
- New prices, new photos, a new town, different opening hours. Type the change you want in plain English, or email it to Optello, and it gets made. You never open an editor or learn a builder.
- Is there a setup fee or a lock-in?
- No. There is no build fee, no setup fee and no minimum term on the monthly plan. You can cancel with one email.
- What happens if I stop paying?
- The site comes down and the services stop. This is a rental, not a purchase: hosting, the domain and the phone number keep costing us while they run, so the billing has to keep going. We always tell you before anything goes dark, there is no penalty for leaving, and your domain is registered in your business's name, so we hand it over.
- Do I have to take all of it?
- No. Each piece works on its own. Most businesses start with one — usually the website or the calls — and add the next when the first one has paid for itself.
- I already have a website. Can I keep it?
- Yes. The calls, estimates and job board work with any website; we point your existing site's phone number and contact form at them. If the site itself is the problem, we can replace it, but it isn't a condition.
- What does the AI receptionist actually say?
- It answers as your business, asks who's calling, what the job is and where, and texts you a summary. It doesn't quote prices or promise times — those stay with you.
- Do I need to learn new software?
- Not much. Leads reach you as texts and emails, and estimates are built from your phone. The job board is there when you want the bigger picture, but nothing breaks if you never open it.
- How do my customers pay?
- By card, through Stripe, into your own bank account. The deposit is taken when they approve the estimate, and the balance goes out as an invoice when the job's done.
- Where are you based?
- Optello is based in Australia and works with US businesses remotely. Everything is set up online, you deal with us by text and email, and you're billed in US dollars.
- What does it cost?
- The offer is $69 a month for the website, the chatbot and the SMS agent, with no setup fee. The calls, estimates and job board each have a published monthly price on this page, all in US dollars. The bigger pieces, like a custom automation, are priced after a call and agreed before anything is set up, so there's no bill you didn't see coming.
The quickest answer is to see your own site.
No card details. No obligation. Built before you pay.